‘Innovation in Marketing’ award for a ‘novel’ idea
The marketing team at ElectroMech recently developed an innovative way to educate crane users for best practices and timely maintenance of their cranes, in the form of illustrated stories, under the Cranedge brand. It effectively communicates the need for routine maintenance in order to improve productivity and ensure workplace safety. This is a unique idea being effectively used for customer education while promoting services. This idea of a comic story book was adjudged as an ’Innovation in Marketing’ by the jury members.
Innovation in Product
ElectroMech received the award for the development of the Stacker Crane. First developed indigenously in 1999, a new version of this product was launched in 2014, making it more efficient, compact and smooth. The Stacker Crane is a combination of an EOT crane and a reach truck and offers several advantages over other product alternatives available in the market. This product was also featured on their online portal.